“Kiss the Vision to Life”
A staff-only campaign for FNV Bondgenoten, the nation’s Trade Union. A project intended to wake and shake up staff. Keywords were communication, vision, professionalism. The obscured words reflect the fact that the core values of the company had been defined at that stage, but still needed rekindling. A youthful, playful, dreamlike imagery was chosen to reflect the relatively new approach of the company towards staff participation.